Jessica Hibbard

Head of Content & Community


Jessica Hibbard is Head of Content & Community at Luminary Labs, where she connects the dots between people and ideas to develop audiences and communities on behalf of our clients. She enjoys working with executives to develop compelling stories and persuasive messages about complex challenges and rapidly-changing industries. Jessica is the editor of the Lab Report and leads the company’s editorial projects, including reports on the State of Open Innovation, COVID-19 response initiatives, the future of work, and the future of health.

Prior to joining Luminary Labs, Jessica led digital content strategy at the National Retail Federation, using multimedia and quantitative storytelling to help retailers, consumers, and policymakers understand evolving industry trends. She pushed the association’s brand forward with a broad range of content experiments designed to engage new audiences on emerging platforms such as Medium and podcast apps.

Jessica holds a bachelor’s degree in corporate communication from Ithaca College, where she minored in visual art. Jessica is an avid gardener; when she is not working, she is usually outside and covered in dirt. She aspires to become a beekeeper someday.

Select Publications