Jessica Hibbard

Head of Content & Community


Jessica Hibbard is Head of Content & Community at Luminary Labs, where she connects the dots between people and ideas to develop audiences and communities on behalf of our clients. She enjoys working with leaders to tell compelling stories and deliver persuasive messages about complex issues and rapidly changing industries. Jessica is the editor of the Lab Report and leads the company’s editorial projects, including reports on the State of Open Innovation, COVID-19 response initiatives, the future of work, and the future of health. She supports client engagements across all of Luminary Labs’ focus areas, advising teams on research, sensemaking, positioning, storytelling, and writing.

Jessica joined Luminary Labs in 2017 as Managing Editor of Thought Leadership and developed the Content & Community function area in 2019. Prior to joining Luminary Labs, she led digital content strategy at the National Retail Federation, using multimedia and quantitative storytelling to help retailers, consumers, and policymakers understand evolving industry trends. Jessica pushed the association’s brand forward with strategic content experiments designed to engage new audiences on emerging platforms such as Medium and podcast apps.

Jessica holds a bachelor’s degree in corporate communication from Ithaca College, where she minored in visual art. Jessica is an avid gardener; when she is not working, she is usually outside and covered in dirt.

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