Jessica Hibbard is Managing Editor at Luminary Labs, where she leads the firm’s content strategy and thought leadership. She enjoys working with executives to tell compelling stories about complex challenges and rapidly-changing industries.
Prior to joining Luminary Labs, Jessica led digital content strategy at the National Retail Federation, using multimedia and quantitative storytelling to help retailers, consumers, and policymakers understand evolving industry trends. She pushed the association’s brand forward with a broad range of content experiments designed to engage new audiences on emerging platforms such as Medium and podcast apps.
Jessica grew up on a family farm in rural Pennsylvania, but has become a bona fide urbanite in recent years. When she’s not in the office, you’ll find her exploring city streets and shooting film photos with a growing collection of vintage cameras.