May is head of design & insights at Luminary Labs, where she helps organizations design better futures. She leads teams through human-centered research to translate insights into design opportunities, systems, and experiences for public and private sector clients.
Having lived and worked in New York, Hong Kong, and Europe, May applies a multicultural lens to uncover deep human needs — from conducting ethnography interviews and collecting in-field observations to leading co-creation workshops.
Prior to joining Luminary Labs, May was senior strategist at Siegel+Gale, where she wrangled multidisciplinary teams to tackle complex problems — from reimagining the future of health for CVS Health to rethinking the financial wellness of freelancers with Fidelity Labs.
Advocating for diversity and gender equality is an integral part of May’s work. She is part of the leadership team for Women In Innovation and founded The Take A Stand Project, a nonprofit collective of designers.
May holds a master’s in branding from the School of Visual Arts. She loves big cities, accidental symmetries, and bodies of water near the equator.