Samantha Resnik is a Senior Communications Associate at Luminary Labs. She has worked in strategic communications across tech, media, and nonprofit organizations. Sami brings her proven track record of identifying and understanding diverse audiences to Luminary Labs. She is most passionate about making an impact through storytelling and is excited to help clients cut through the noise to tell stories that matter.
Prior to Luminary Labs, Sami worked as a podcast producer for Scott Galloway and as a researcher and fact-checker for Freakonomics Radio. Before her time as a producer, Sami was a strategist on the Audience Development team at TED. In this role, she helped TED grow and engage its digital audience — sharing powerful ideas with an audience of over 60 million. Sami started her career at Wix.com, writing UX and marketing content seen and used by more than 120 million users.
Sami holds a master’s degree in journalism from New York University and a bachelor’s degree in English from the University of Pennsylvania. Outside of work, Sami enjoys listening to long-form interview podcasts and exploring various NYC parks.