Mahala Pagán

Senior Analyst


Mahala is a Senior Analyst who is known for helping her clients apply expansive thinking to problem-solving. She enjoys working on projects that impact the future, and currently leads the Hidden Signals Challenge for the U.S. Department of Homeland Security, as well as a multi-year open innovation engagement for the U.S. Department of Education.

Prior to joining Luminary Labs, Mahala developed brand strategies at Siegel+Gale, where she gained an expertise in research, storytelling, and design thinking. There, she connected unexpected dots for clients such as Wyndham Hotel Group, Hewlett-Packard, American Express and CVS Health. She also worked in a Zambian field office for an international microfinance organization, and conducted research at Tuck Business School while earning her B.A. in English from Dartmouth College.

A native New Yorker with a love for mountains and long stories, she will never shy away from a trail map or a big book.