the lab report
The Healthcare Experience Design Conference (HxD) blends the powerhouse perspectives of healthcare thought leaders, product developers, and design implementers across a broad spectrum of healthcare technologies and delivery channels.
Informative, inspiring and above all practical, this conference will empower technologists, usability practitioners, design practitioners and thought leaders to improve healthcare technologies from electronic health records to web-based applications, medical devices, and human services.
Contributor: Design Strategist Nathalie Collins
For companies in a post-recession rebuilding phase, it is easy to fall prey to the innovation myth.
TEDMED’s mission is to help America and the world understand the great challenges of health and medicine, connect the right people and inspire the leadership we need.
Here are our takeaways from TEDMED 2011. See you in DC in April.
Case Studies
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We worked with a large foundation to drive awareness and support an entrepreneurship movement – one that would create jobs and restore the U.S. economy. We tapped into the unique strengths of the foundation’s structure to bring together the voices of entrepreneurs and influencers. Our pattern-detection capabilities informed how to balance the conversation with entrepreneurs and policy makers.
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We worked with a leading health care company to shape their transition from a drug delivery company to a diversified healthcare organization.
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We authored the strategy and implementation guide for a next generation wireless medical device that is interoperable with Apple products.






