Julia Wu

Senior Strategist, Communications


Julia is a Senior Strategist at Luminary Labs where she leads the company’s communication strategy team. As a marketing transformer, she enjoys shaping innovation narratives, reimagining customer experiences, and empowering organizations to reach new heights.

Julia is known for helping her clients have real world impact, whether it be building a movement for the U.S. Department of Education, developing a patient intelligence strategy for Sanofi, or designing community experiences for the Robert Wood Johnson Foundation and TEDMED.

Julia comes from a digital strategy background, where she built and executed programs for dozens of clients from American Express to Seamless to the Global Women’s Peace Movement.

She began her career managing arts organizations, which is where she discovered her passion for strategic planning through a marketing lens. She designed a branding bootcamp series for Food + Tech Connect and advises early-stage companies on positioning and growth.

Julia received her B.A. in Comparative Literature from New York University and lives in Brooklyn in a multi-generational and multi-lingual household. When given the chance, she can be found outdoors with a book in hand.