Case Studies


How can new partner models improve business outcome?

Luminary Labs evolved and reconfigured a luxury automotive manufacturer’s digital partner model to improve business outcome.

A luxury automotive manufacturer tapped Luminary Labs to evaluate how it might better partner with its digital agencies. Following a deep exploration of the consumer engagement process, Luminary Labs identified the optimal partner model, curating expert teams to accelerate the learning curve of existing partners.

Multi-partner workshops advanced the understanding of the consumer’s path to purchase, further informing partner strategy, back-end technology partners, and internal roles and responsibilities.

Approach

Operationalization
  • Customer engagement workshops
  • Partnership plans
  • Vendor selection
  • Competency building

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