How can new partner models improve business outcome?
Luminary Labs evolved and reconfigured a luxury automotive manufacturer’s digital partner model to improve business outcome.
A luxury automotive manufacturer tapped Luminary Labs to evaluate how it might better partner with its digital agencies. Following a deep exploration of the consumer engagement process, Luminary Labs identified the optimal partner model, curating expert teams to accelerate the learning curve of existing partners.
Multi-partner workshops advanced the understanding of the consumer’s path to purchase, further informing partner strategy, back-end technology partners, and internal roles and responsibilities.
- Customer engagement workshops
- Partnership plans
- Vendor selection
- Competency building