Case Studies


How can an organization build a movement of people who aren’t typically “joiners”?

Luminary Labs worked with the Kauffman Foundation to drive awareness of and support for an entrepreneurship movement – one that would create jobs and restore the U.S. economy following the worst recession of our time.

Tapping the unique strengths of the Foundation’s structure, Luminary Labs curated an expert team to develop an engagement platform based on a deep understanding of the audience.

By employing sophisticated digital pattern detection capabilities, Luminary Labs built a movement to bring together the voices of entrepreneurs and influencers to effect policy change.

Approach

Operationalization
  • Business Intelligence frameworks
  • Dynamic, real-time analytical and insight methods
  • Concept generation and validation
  • Partnership plans
Commercialization
  • Platform development
  • Launch, test, optimization

Related Cases