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Change Management

How can a product-centric company innovate around its customers?

Over the course of 6 months, Luminary Labs worked hand-in-hand with one of the world’s largest health care companies to architect a scalable, repeatable innovation process rooted in customer needs.

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 Change Management, Health Care & Pharmaceuticals, Innovation, Strategy, Transformation

How can an automotive manufacturer better partner with its agencies?

A luxury automotive manufacturer tapped Luminary Labs to conduct a digital competency audit. Post-recommendation, we were retained to further develop their existing agencies' search marketing competencies, as well as select a local search technology partner to support the dealers' needs.

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 Automotive, Change Management, Digital, Organizational Behavior, Organizational Design

How can a middle manager “sell up” a next-generation approach to the firm’s underlying technology?

Following a decade of digital marketing, one of the world’s largest healthcare companies realized that the current state of marketing asset management was inefficient and costly.

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 Change Management, Health Care & Pharmaceuticals, IT/IS, Transformation