How can a middle manager “sell up” a next-generation approach to the firm’s underlying technology? |
|
| Change Management, Health Care & Pharmaceuticals, IT/IS, Transformation | |
Following a decade of digital marketing, one of the world’s largest healthcare companies realized that the current state of marketing asset management was inefficient and costly.
Luminary Labs was retained to assess the situation, create scenarios to close the gap and produce an investment case.
While selecting the right asset management technology was important, Luminary Labs also quantified the people and processes required for success. Following an exhaustive gap analysis, Luminary Labs provided a detailed investment case, as well technology, headcount and process recommendations.
Today, the company is moving towards pilot implementation, and seeks to train 10,000 employees to make use of this new approach to marketing asset management.
Related Case Studies
- How can a product-centric company innovate around its customers? ⇒
- How can an automotive manufacturer better partner with its agencies? ⇒
- How can you plan for the future when you don’t know what next year’s technology will look like? ⇒
- How can a 20th century company prepare to launch a 21st century wireless device? ⇒
- How can a large, ossified organization develop an innovator mindset? ⇒